Division one · Therapies

Understand what is happening and begin to move forward

Beauty for Ashes Therapies provides compassionate, structured and evidence-based cognitive behavioural therapy for adults. We help you understand how difficult experiences, thoughts, emotions, physical reactions and coping behaviours may be interacting and keeping problems going. We then work collaboratively to develop practical ways of creating change.

Therapy is not about being told to “think positively”. It gives us a protected space to understand your individual experience, agree meaningful goals and practise evidence-based strategies that can support change in everyday life.

Our vision

For the person to feel seen, understood and equipped to move beyond emotional distress towards confidence, connection, hope and meaningful living.

Our mission
We provide ethical, compassionate and culturally responsive CBT that helps adults understand their difficulties, develop practical skills and create changes that matter to them.
Start with a conversation
Book a free 15-minute consultation to discuss what you are looking for and whether a full CBT assessment may be an appropriate next step.
What we can support with

Recognise your experience

People do not always identify with a diagnostic label. You may simply know that something has changed, everyday life feels harder or familiar coping strategies no longer work. The descriptions below may help you recognise your experience. They are informed by areas commonly explored through validated clinical measures, but online information cannot diagnose you.

01

Depression and persistent low mood

You may feel low, empty, hopeless or emotionally numb. Motivation may have reduced, activities may no longer feel enjoyable and ordinary tasks can require enormous effort. You may withdraw, sleep too much or too little, struggle to concentrate or feel that you have let yourself or others down.

02

Generalised anxiety and persistent worry

Your mind may move from one possible problem to another, making it difficult to switch off. You may anticipate negative outcomes, seek repeated reassurance, feel tense or restless and struggle to sleep because your thoughts keep going.

03

Panic attacks and fear of panic

You may experience sudden surges of fear, a racing heart, breathlessness, dizziness, shaking or a fear of losing control. You may avoid places, journeys or sensations because you worry another attack will happen.

04

Social anxiety

You may fear being judged, criticised, embarrassed or rejected. You might rehearse conversations, monitor how you appear, avoid speaking in groups or replay interactions afterwards looking for mistakes.

05

Obsessive compulsive difficulties

You may experience intrusive thoughts, images, doubts or urges that feel disturbing or unacceptable. You may check, clean, repeat, count, seek reassurance, mentally review events or avoid triggers to reduce anxiety, even when the relief does not last.

06

Post-traumatic stress and trauma-related difficulties

A frightening or overwhelming experience may continue to feel present through nightmares, intrusive memories, flashbacks, strong physical reactions or a sense of danger. You may avoid reminders, feel constantly alert or blame yourself for what happened.

07

Health anxiety

You may repeatedly check your body, search for explanations, seek reassurance or fear that symptoms have been missed. Reassurance may help briefly, but uncertainty and worry quickly return.

08

Body image and appearance-related distress

You may spend a great deal of time worrying about one or more aspects of your appearance, comparing yourself, checking mirrors, avoiding photographs, hiding perceived flaws or seeking reassurance. The distress may affect relationships, work and daily life.

09

Specific fears and phobias

A particular object, animal, situation, procedure or activity may trigger intense fear. You may organise life around avoiding it, even when the fear limits your freedom or conflicts with what matters to you.

10

Agoraphobia and avoidance

You may fear travelling, using public transport, being in crowds, standing in queues or being far from home because escape or help may feel difficult. Your world may gradually become smaller.

11

Insomnia and sleep difficulties

You may struggle to fall asleep, wake repeatedly or lie awake worrying about the consequences of poor sleep. Attempts to force sleep or compensate can sometimes make the cycle harder to break.

12

Low self-esteem

You may judge yourself harshly, focus on perceived failures, dismiss achievements or feel fundamentally inadequate. Criticism may feel especially painful and you may rely on overworking, pleasing others or avoiding challenges to protect yourself.

13

Perfectionism

You may set demanding standards, fear mistakes, take far longer than necessary to complete tasks or avoid starting because the result might not be good enough. Achievement may bring relief rather than satisfaction.

14

People-pleasing and difficulty with boundaries

You may say yes when you want to say no, place other people’s needs ahead of your own or fear that setting a boundary will lead to conflict, rejection or guilt.

15

Identity and loss of self

You may feel disconnected from who you are after trauma, caregiving, illness, bereavement, relationship changes or years of meeting other people’s expectations. Therapy can help you reconnect with your values, needs and direction.

16

Long-term physical health conditions

A long-term condition can bring grief, uncertainty, pain, fatigue, reduced independence and changes to work, relationships and identity. CBT can support adjustment, pacing, coping, communication and meaningful living alongside health challenges.

17

Stress, burnout and emotional exhaustion

You may feel constantly overwhelmed, irritable, detached or unable to recover from pressure. Your concentration, sleep, relationships and physical wellbeing may be affected.

18

Grief, change and adjustment

Bereavement, separation, retirement, relocation, caregiving or another major transition may leave you struggling to make sense of life as it is now. Therapy can support emotional processing and adjustment without treating grief as a problem to be erased.

19

Shame, guilt and self-blame

You may replay past events, hold yourself responsible for things outside your control or believe a painful experience says something permanent about who you are.

20

Anger, irritability and emotional regulation

You may react more strongly than you intend, hold emotions in until they overflow or struggle to recover after conflict. We can explore triggers, meanings and more helpful responses.

21

Procrastination, avoidance and feeling stuck

You may delay important tasks, avoid decisions or wait to feel ready. Short-term relief can be followed by guilt, pressure and reduced confidence.
This is not an exhaustive list. Similar symptoms can have different causes, and CBT will not be suitable for every person or every difficulty. Please contact us for a free 15-minute consultation to discuss your needs and, where appropriate, book a full assessment.
Important service information

Beauty for Ashes Wellbeing Group does not provide emergency or crisis services. If you or another person is in immediate danger, call 999 or attend A&E. If you need urgent mental-health help, contact NHS 111 and select the mental-health option where available, or use the current urgent support route in your area.

Beauty for Ashes Therapies is not an emergency, crisis or out-of-hours service. Please do not wait for a consultation or therapy appointment when immediate help is needed.

Therapies

Individual CBT

Therapy built around a shared understanding of you. We begin by understanding what you are experiencing, how it affects your life and what you want to change. We do not apply a generic worksheet programme to everyone. Your formulation and treatment plan will reflect your history, current circumstances, strengths, goals and the evidence-based CBT model relevant to your difficulty.

What CBT may include

How many sessions will I need?
The number of sessions depends on the nature, duration and complexity of the difficulty, your goals and how you respond to treatment. Some focused difficulties may benefit from a shorter course, while longstanding or complex difficulties may require more time. We will discuss this after assessment, review progress collaboratively and never promise a fixed outcome.

Your role in therapy

CBT works best when we use sessions to understand patterns and then test new learning in everyday life. We will agree manageable activities between appointments. These are not school assignments or a test of whether you are “doing therapy properly”; they help us discover what works for you.
How therapy works

A clear, steady process

From the first conversation to the point where you feel able to carry your progress forward, each stage is explained before you move on to it.

01

Book a free consultation

We briefly discuss what support you are seeking, immediate suitability and practical arrangements.

02

Complete your secure intake

You receive the privacy information, therapy terms and relevant forms before assessment.

03

Attend a full CBT assessment

We explore your current difficulties, goals, history, safety, support and the impact on everyday life.

04

Agree a shared plan

If CBT is suitable, we develop a shared understanding and discuss the recommended approach together.

05

Begin regular therapy

We work collaboratively, monitor progress and agree practical activities between appointments.

06

Review and consolidate change

We evaluate progress, prepare for setbacks and create a personalised plan for maintaining gains.
Practical arrangements

Assessment, fees and appointments

Assessment may take more than one appointment depending on your needs. We explain the process, fees and cancellation arrangements before you book.

Assessment

Assessment may take more than one appointment depending on your needs. Any additional assessment sessions are charged at the standard fee for your chosen format. We will explain the process before you book.

Payment
Payment is required according to the terms provided when you book. Full payment and cancellation arrangements appear in your therapy agreement. Please read them before confirming your appointment.
Face-to-face travel
Face-to-face appointments take place in Willenhall, WV13, United Kingdom. Clients arrange and pay for their own travel and should allow enough time to arrive promptly. The full venue details are shared securely after booking.

Cancellation

We reserve your appointment exclusively for you. The published cancellation policy explains the notice required, any charge for late cancellation or non-attendance and the arrangements for rescheduling. Please review it before booking.

Session fees, appointment formats and availability are confirmed in your written therapy agreement before you book. Our fees and payment and cancellation information sets out the arrangements in more detail.

Free 15-minute consultation

A brief, unhurried first step

The free consultation gives us a brief opportunity to consider whether booking a full CBT assessment may be appropriate. You can explain what support you are looking for, ask questions and learn how the service works. It does not provide therapy, diagnosis, a risk assessment or crisis intervention.

During the call, I may ask what has brought you to therapy, how the difficulty affects your life, what you hope will change, whether you currently receive support and whether there are any immediate safety concerns. I will also explain fees, availability and the difference between online and face-to-face appointments.

Book your consultation using our secure enquiry form to choose an available consultation time. Please do not include detailed clinical or trauma information in an ordinary contact form.

Important service information

Beauty for Ashes Wellbeing Group does not provide emergency or crisis services. If you or another person is in immediate danger, call 999 or attend A&E. If you need urgent mental-health help, contact NHS 111 and select the mental-health option where available, or use the current urgent support route in your area.

Beauty for Ashes Therapies is not an emergency, crisis or out-of-hours service. Please do not wait for a consultation or therapy appointment when immediate help is needed.

Questions people ask

Therapy frequently asked questions

Do I need a formal diagnosis?
No. We begin with assessment and a shared understanding of the difficulties affecting you. Where another form of assessment or specialist service is needed, we will discuss this openly.
Stay connected

Join our mailing list for new resources, workshops and wellbeing events. You can unsubscribe at any time.

Subscription Form

Emergency and crisis support
Beauty for Ashes Wellbeing Group does not provide emergency or crisis services. If you or another person is in immediate danger, call 999 or attend A&E. If you need urgent mental-health help, contact NHS 111 and select the mental-health option where available, or use the current urgent support route in your area.

© 2026 Beauty for Ashes Wellbeing Group Ltd.